Advertisements

Forbes Interviews A Mafia Wars Player
Five days ago, I posted an article from the Forbes website which showed compelling evidence that Zynga doesn't have much regard for their existing players (1). John Sweeney made a excellent comment on this article and gave the Forbes readers a little inside information from the player base side of the house (1).
(click image to enlarge)
The author, Paul Tassi, must have taken notice because he asked John for an interview. Today the interview was published and this article can be added to the growing list of evidence that investors should be concerned about the Zynga IPO. I don't think the publicity Zynga has gotten out of the Alec Baldwin incident distracts investors from the big picture (1). Potential investors are the target audience of Forbes, not the players.  If John was more satisfied with the way he and other players were treated by Zynga, this article wouldn't cast a shadow of doubt with investors. To read what John had to say, go here.

"One longtime fan I found stood out in particular as being very knowledgeable about the brand, and I decided to give him a forum to voice his complaints about Zynga, and what he says is representative of a host of veteran players dissatisfied with the company, and the explanation for why the company is bleeding users, and fails to retain players past a certain point, something that’s a bit unsettling for investors ahead of their upcoming IPO."/Paul Tassi for Forbes

0 comments

Related Posts Plugin for WordPress, Blogger...